Media
Creating Impact with Trusted Advisory
India’s media sector is rapidly evolving, fueled by digital content consumption, OTT platforms, advertising innovation, and regulatory changes. Whether you’re scaling production houses, expanding digital reach, or navigating strategic partnerships, expert advisory is key to unlocking growth and monetization.
At Baker Tilly ASA India, we offer deep industry knowledge and financial expertise to support broadcasters, content creators, digital platforms, and advertising agencies. From transaction advisory and valuations to tax structuring and compliance, we help media companies shape their future.
Our services include
- Accounting, compliance, and tax structuring for production and media firms
- Financial planning and analytics for content and royalty management
- CERT-In cybersecurity and IP protection for digital content systems
- Risk management and financial control reviews for partnerships and sponsorships
- Payroll and HR compliance for creative and technical professionals
- Cross-border and transfer pricing advisory for licensing revenues
- Profitability and cost analytics improving production efficiency
- Governance and reporting strengthening investor confidence
Industry Size
Estimated at US $30 billion in 2024. Sector employs ~4.5 million people directly and indirectly.
Key Enablers
Digital advertising accounts for over 50% of media ad spends; OTT subscription market projected at US $2.5 billion by 2025. Total ad spends estimated at US $12 billion in 2024, with digital growing fastest.
Growth Potential
Expected to reach US $50 billion by 2027 (CAGR ~16%) due to increasing smartphone penetration, affordable data, rising digital content consumption, and relaxed FDI norms.
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